Minisite design: do you know what that means? Or have you ever heard of the term minisite design? Well, minisite design is basically just a simple and static HTML design for your product sales letter or squeeze page. Usually minisite design is a term that only Internet marketers know. People outside the world of Internet marketing most likely do not know what it means. If you don’t believe me, I challenge you to ask your friends about minisite design and I can bet that they don’t know anything about it.
Sometimes people argue that you don’t need a good-looking minisite design in order to sell your product or service. They will say that you can simply use a standard HTML without any design at all. But think about it, when visitors land on your page and you’re selling them your product or service, do you expect them to believe you when you don’t even have a decent design that goes with the sales letter? I wouldn’t believe and I strongly believe you agree with me on this point.
The same concept applies for your ultimate footer ad squeeze page. If you have a nice-looking squeeze page that is professionally designed by a pro, your opt-in rate will surely increasse. For this single reason alone, you ought to really get a minisite design done by a professional. It’s really a pity if you say to yourself “I want to have an internet business” when your minisite design is really bad.
Now, you may think that you want to design a minisite by yourself. My advice is NO do not do it yourself. If you don’t know anything about graphics, I highly recommend you to NOT do it on your own. There are 3 reasons for this. First, your design is most likely very bad. Second, you’d spend countless hours trying to design your minisite and your final design will still be very poor. Your time would better be spent on things that you are good at. Third, if you don’t do it yourself but instead hire a professional designer to do the minisite design, you will save both time and money and the design will be much, much better than yours.
