So you’ve read somewhere that link building is the answer to increasing your sales online.
Link building is very important, and probably counts for more than 60% towards top rankings. Before you do any managed link building, one of the most important things you can do before departing with your money is a keyword research exercise.
Important: Your ultimate objective shouldn’t be just to get lots of traffic to your site from high rankings (although this is important), but instead should be to get a high sales conversion. Having a #1 listing in Google means nothing unless you can convert visitors to your website into satisfied customers or have them at least take a next desired action like filling out a form.
The more targeted and specific your chosen keywords are, the greater the chance that visitors to your site will find what they are looking for. Determine what it is that they need, what problems they have, and what solutions you can offer to help them.
So how do you determine which keywords are most important and relevant for your website?
There are some tools that you can use, with out you having to type in all the keywords in Google..By using the following keyword tools,WordTracker (http://www.wordtracker.com) Keyword Discovery and Word Tracker are effective tools and work by analyzing the true search habits of people on the Internet.
Good free tools that you can use areGoogles Insight Tool (http://www.google.com/insights/search/)
Find more SEO Tips at http://www.Rankability.co.uk
Before you do anything else you should first brainstorm and make a list of all possible words and phrases that you think a customer may use to find your products and services.
Don’t include industry jargon, acronyms, or buzzwords that only experts in your industry or marketers would know. You can also use these tools to estimate beforehand how much traffic you can potentially expect to receive so it is an invaluable tool for general business research. Here are some tips when using these tools.Identifying some of the “longer tail” secondary and tertiary search phrases that you should be able to optimize for fairly easily. Export your results to Excel where you can then easily sort your data into decreasing volume order.
Now look for your Primary
Ideally, you have a single keyword phrase that sticks out from the rest that best represents the category of service, product, or information your website provides.In general, this will be your most generic and most competitive phrase, thus it will also be the most difficult to rank well for.
Now find some more specific keywords that are related to yoru primary keyword.These phrases will be used on your specific product or lower category pages.
For example, let’s use a website that sells vegetable seeds online:
Primary Keyword Phrase: “garden seeds”Specific variations: “home garden seeds” “vegetable garden seeds”
See how the Primary Keyword Phrase is contained within the more specific phrases? This is the perfect situation. Do not try to go after very broad, generic keywords or single words. Those times are over, trying to compete with others that started SEO years ago and those that have deep pockets. The secret is to go for verticals and less competitive searches.
Find your Secondary Keyword Phrases?
These are your Secondary Keyword Phrases that, while also highly relevant to your website or business, are not searched on as frequently as your Primary Keyword Phrase. Using the example above, here are some Secondary Keyword Phrases for “vegetable seeds”: Secondary Keyword Phrases: “vegetable seeds” “organic vegetable seeds” , “garden vegetable seeds”, “vegetable seeds plants”, “vegetable seeds catalog” “new potato vegetable seeds”
Secondary Keyword Phrases should also be used on your site, just not as frequently as your Primary Keyword Phrase.
General Keyword Strategy:Now that you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases. Each page should include your Primary Keyword Phrase. Your home page should also contain your best Secondary Keyword Phrase. Each product, service, or content page should also contain the best specific variation to your Primary Keyword Phrase. Because your home page is generally the one that gets the highest ranking, and is linked to most from other sites, you need to place special emphasis on the use of your Primary Keyword Phrase there.
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